Meet The Poorman
Jim “Poorman” Trenton is a household name in Los Angeles. From his multiple #1 radio shows on several local stations, his TV Show “Poorman’s Bikini Beach” and many other television stints and stunts, the Poorman is one of the most well known radio jocks in Los Angeles. It all started when he created KROQ’s monster hit, “Loveline”, which has since had a long run as the #1 rated night time radio show. Just when he was riding the largest wave of his life, Infinity pulled the rug out from under him after he “pulled one too many stunts”. Since then, Poorman has been doing a lot of surfing, running, radio, TV shows, and soon will launch his newest television project entitled “Poorman’s Saturday Night Party!”
Poorman began his entertainment career in the mid-80s on then underground alternative radio station KROQ-FM in Los Angeles. During the following decade, he created and hosted the #1 nighttime show “Loveline”, co-hosted the KROQ morning show, and guested on “Oprah” as one of the most outrageous DJs in America. He claims to be the first radio host in the country to play music of such future superstars as No Doubt, Hoobastank, Live, Goo Goo Dolls, and Social Distortion. Poorman then proceeded to do another #1 air shift for a year as the evening DJ on hip hop giant KPWR-FM Los Angeles (“Power 106”). He briefly hosted “Desperate and Dateless” on top forty juggernaut KIIS-FM Los Angeles, before piloting a one year morning show on dance station KACD/KBCD-FM Los Angeles (“Groove 103.1”). His next endeavor involved buying his own afternoon drive airtime on KPLS-AM Los Angeles, and inventing, marketing, and hosting a format called “Anti-Radio”. This pure new music format featured the music of unsigned bands and artists from independent record labels only. He gave 1500 bands their first radio airplay. From there, the Poorman landed on KYSR-FM Los Angeles (“Star 98.7”) where he concocted one of his most outrageous stunts ever on his very first air shift. He convinced a listener to call in and give away a $70,000 Lamborghini in exchange for a show’s worth of on air mentions. Management was not thrilled with this giveaway and terminated the Poorman as a result. In September 2001, Poorman joined the “Rick Dees In The Morning Show” on KIIS-FM Los Angeles as Rick’s sidekick through 2004. As a result, he became the only on air talent in Los Angeles radio history to work at all three Los Angeles new music giants (KROQ, POWER 106, and KIIS). On Valentines Day, 2005, the Poorman premiered his new radio show entitled “Love Calls” on KMPC-AM Los Angeles (“The Ticket”) based on the “Loveline” format he created and hosted while at KROQ. This program, of course, tapped into the most powerful of human biological nighttime needs...companionship. As owner of the two hour nightly time slot, Poorman’s duties included hosting, marketing, and sales; the program was sold out from day one. There are two important differences between “Love Calls” and “Loveline”. First, there is an emphasis on an equal nightly female viewpoint with a female co- host and a female medical doctor. “Loveline” has an all male hosting cast. Not only does this create an atmosphere that is more comfortable for female callers, but it also gives male callers the female view on subjects. Second, the creator and original host of “Loveline”, Poorman,returned to freshen and further a format that has not been tweaked since he left KROQ. “Love Calls” aired on KMPC through June 2005. In addition to his unparalleled success in Los Angeles radio, Poorman also spent five years on the largest radio network in Australia, Austereo Group Ltd., phoning in the bi-weekly “Hollywood Trash Report” on stations in Sydney, Melbourne, Perth, Brisbane, Newcastle, Canberra, and Adelaide. This report became so popular with the folks ‘Down Under’ that on two occasions, the network flew Poorman to Australia to host listener trips to Bali, Indonesia and Kuala Lumpur, Malaysia.
Poorman has enjoyed additional success with nine television shows. The first was “Adventures With The Poorman” (KDOC-TV Los Angeles/Saturday nights); as creator, owner, and host, Poorman informed the viewer on ‘how to enjoy the good life without spending the big bucks!’ Next up came “Request Video” (KDOC-TV Los Angeles/five days a week), a ‘live’ call in video program with a studio audience, celebrity guests, band performances, and Poorman as host. Guests included Billy Bob Thornton, Ice T, The Red Hot Chili Peppers, No Doubt, Social Distortion, Bjork, and Tommy Lee. This show was a forerunner to MTV’s “TRL”. Soon thereafter, Poorman was hired as the field reporter on “Good Day LA” (FOX-TV Los Angeles/five days a week). His features included everything from ‘live’ on camera wake up calls of U.S. Congressmen to bungee jumping. After a year’s run, Poorman created, owned and hosted “The Love Channel” (KDOC-TV Los Angeles/five nights a week). This ‘live’ late night show was the forerunner to MTV’s “Loveline”; viewers called the program with love problems and received advice from the host, a female medical doctor, and celebrity guest ‘love doctors’. Guest ‘love doctors’ included Jillian Barberie, Sublime, Cory Feldman, Kelly Slater, and director David Zucker. From there, the “E!” Network hired Poorman as a corespondent on “The Gossip Show”. He got the gig as a result of his work on Australian radio doing the “Hollywood Trash Report”. Poorman was actually required to wear a suit as he joined Army Archerd (Daily Variety), Liz Smith (New York Post), Ted Casablanca (“E! News”) and others in dishing the celebrity dirt. On June 28, 1999, Poorman created, hosted, and marketed “Poorman’s Bikini Beach” (KCAL-TV, KTLA-TV, KDOC-TV, KRCA-TV, and national syndication beginning in 2003/1-5 days per week). Since it’s inception, 135 original episodes have aired featuring more than 2500 gorgeous bikini-clad girls. Now in production in it’s sixth year, the show has evolved into the ‘Ebert & Roeper of Beautiful Girl Events’, and is set for a fall 2005 release. In 2000, Poorman created, hosted, and marketed yet another television program entitled “PTV” (UPN-TV Los Angeles/Friday and Saturday nights). “PTV” was a hot and ambitious video show that was exclusively dedicated to the discovery of the best new musical acts from independent label and unsigned artists only. The “PTV” production crew actually shot many of these videos, and repeat play was given each week according to voting done by the viewing audience. As a result, Poorman was hired in 2001 as a reporter on the “UPN News” (UPN-TV Los Angeles/several features per week). Currently in production is the “Love Calls” television series set for a fall 2005 weekly debut in Los Angeles as part of “Poorman’s Saturday Night Party!” airing on broadcast independent KJLA/LATV from 9:30 PM-12 Midnight Saturday nights beginning October 1, 2005. “Love Calls” TV is an edgy videotaped on air and behind the scenes chronicle of the “Love Calls” radio show hosted by Poorman and featuring in studio co-hosts, celebrity guest “love doctors”, and callers. Poorman has made numerous guest appearances on other TV shows including “Live With Regis And Kelly”, “Entertainment Tonight”, “Maximum Exposure”, “E! True Hollywood Story”, “The Ben Stiller Show”, “General Hospital”, and “Days Of Our Lives”. He has had roles in several feature films as well such as “Heathers”, “Men At Work”, and “Strange Days”.
To top it off, Poorman is critically acclaimed as an author. He wrote and published two books entitled “The Poorman’s Guide To Gourmet Dining For Under Six Dollars”; both books made the Los Angeles Times Critics List. Additionally, he is excited about ‘Poorman Honey Blonde Ale’, a new beer named for him and brewed by Bayhawk Ales, Orange County’s award winning largest microbrewery. Lastly, Poorman has hosted and MC’d numerous live events including Wango Tango at The Rose Bowl, The U.S. Open of Surfing at Huntington Beach, and the Monster Truck Jam at LA Coliseum.