Engine Optimization (SEO) is an ongoing process that involves
understanding how search engines themselves operate. Strategic layout,
focused design and ongoing revision all work together to make a successful
and easy to find site. We believe in building your web site to withstand
the test of time, and especially to handle the extreme challenges of
maintaining your search engine rankings. Our search engine optimization
strategies involve: creating a clean site design, rich content development,
effective use of keywords, constant submissions to the top search engines,
effective link acquisitions and ongoing analysis and adjustments.
Head Tags, Alt Tags, the number of Hyperlinks
coming in and out of the site, Body Text, Title Tags, Meta Tags, the number
of pages in a site, site URL(s), as well as keyword density are just a
few of the variables in almost all search engine's ranking equation.
We know all the tricks involved.
The major search engines (Google, MSN, and Yahoo) operate through the
use of automated robots commonly known as crawlers, bots, or spiders.
These robots have the job of visiting and crawling your entire web site,
creating a content snap-shot for the engine. The engine
will then index the site into its database and, using certain identifiers,
will retrieve the URL when a query is conducted based upon the individual
engine's mathematical algorithm. When Google changes its algorithm,
or Yahoo switches its results provider, we are dedicated to providing
you with up to the minute efficiency to counter these changes. This
is done by “reverse engineering” their algorithms and assigning
the various identifying characteristics to a site to create a hierarchy
of relevancy for certain keywords and/or keyword phrases. We are
constantly scouring the Internet for the latest news, tips, and developments
in the world of Search Engine Optimization.
In addition to managing the ever changing world of search engine optimization,
we take advantage of our advanced content development and site design
skills to create a website that is effective on ALL search
engines and not just tailor-made to conquer one. Why optimize only for
Google, when Yahoo provides 30% of all search engine traffic and other
search engines have a significant amount of traffic as well. We
believe that web sites driven by unique content will eventually help your
site generate as much traffic through links to your site, as the search
engines do. SEO is really about the entire package, and not just the latest
We provide our clients with ongoing service instead of a one-time
quick fix guarantee. While some clients may choose to have us just "make
it work", we find that working with you to develop content
and teaching you the workings of what it is we do makes you
a better informed consumer, and that much wiser in the vast world of search
Effective use of search engines as an online marketing medium offers
the greatest potential Return On Investment (ROI); outperforming all other
online marketing and offline communication channels every time!
Interested in learning more about search engine optimization? Contact